About US
At Advanced Muscle Mechanics LLC, we’re not just manufacturing fitness equipment—we’re reshaping the future of training. Headquartered in North Texas, our company is to committed to creating tools that push the limits of performance and longevity.
Who We Are
We are a passionate team of athletes, coaches, and fitness professionals who understand that true strength goes beyond lifting weights—it’s about precision, safety, and efficiency. Our collective expertise drives us to create products that meet the highest standards of quality and functionality, ensuring that every rep counts.
What We Do
Advanced Muscle Mechanics is a cutting-edge fitness equipment company committed to providing top-tier, performance-enhancing tools that are designed to elevate the strength training experience. We specialize in developing breakthrough fitness products that address gaps in traditional strength training equipment. At the core of our product lineup is our patented flagship innovation, The Launch Pad™, designed to transform the bench press experience by providing a greater range of motion, optimized muscle activation, and improved performance. We strive to push the boundaries of innovation by producing tools that cater to both performance and safety, ensuring athletes, coaches, and trainers alike can achieve their goals with confidence.
Who We Serve
We are proud to serve a diverse community that includes schools, colleges, and professional sports programs, as well as military and defense sectors. Our products are also designed for commercial gyms and performance centers, as well as everyday fitness enthusiasts and home gym owners looking to enhance their training routines. Whether you’re training elite athletes, managing a military training program, or setting up your personal gym space, we’re here to support you with equipment that meets your unique demands and help you perform at your best
Our Origins
Advanced Muscle Mechanics was born out of Andrew Harvot's vision to create tools that bridge the gap between traditional weightlifting and optimal, science-backed training. With over two decades of experience in strength training and a deep understanding of biomechanics, Andrew set out to design equipment that enhances performance while minimizing the risk of injury. As a pioneer in the fitness industry, he saw an opportunity to bring revolutionary products to market that address the specific needs of athletes, coaches, and fitness enthusiasts alike.
Our Mission
Our mission is to redefine strength training through meticulously engineered equipment that enhances both performance and safety. We believe in crafting products that elevate not just strength, but precision, technique, and longevity in training. By creating equipment that facilitates proper form and biomechanics, we help users train smarter, prevent injury, and achieve better results.
Our Unique Contribution
What sets Advanced Muscle Mechanics apart in the fitness industry is our commitment to functional innovation. Our products are designed to enhance natural movement patterns, making them intuitive and effective tools for improving athletic performance. By focusing on biomechanics and practical applications of strength training science, we offer solutions that truly make a difference in how athletes and coaches approach their training.
At Advanced Muscle Mechanics, we’re more than just a fitness equipment company—we’re your partner in strength, committed to helping you and your team perform at your peak.
Join us in our journey to redefine what’s possible in strength training.