For athletes, coaches, and strength enthusiasts, building strength is a constant pursuit. But in order to achieve real progress and avoid injury, it's important to view strength as a skill, one that requires consistent practice and refinement over time. At AMM, we recognize that strength isn't just about lifting heavy weights; it's about honing your technique, perfecting your form, and pushing your body to new limits. That's why we developed The Launch Pad. Strength is a skill, and The Launch Pad makes it easier to build that skill.