COACHES & STRENGTH TRAINING PROFESSIONALS

Why The Launch Pad?

Traditional weight benches have long been a staple in strength training routines, yet they've also been a source of frustration for many. The flat bench design fails to accommodate the biomechanical needs of the shoulders, forcing them into an unnatural position during exercises like the bench press, often leading to discomfort. shoulder pain, and injuries.

Enter The Launch Pad, a revolutionary breakthrough in strength training equipment.  This innovation addresses and rectifies the critical flaws of flat benches by optimizing the scapula-humeral rhythm, enhancing exercise mechanics, and significantly improving performance outcomes. The ergonomic design of The Launch Pad ensures improved shoulder health, reinforces proper posture, and fosters the mastery of bench press techniques.

The Launch Pad is not just an upgrade; it's a complete overhaul of the traditional weight bench. It enables coaches and athletes to drive acute and chronic improvements in bench press strength, power, endurance, and leverages post-activation performance enhancement. By incorporating The Launch Pad into your routines, you can expect a measurable boost in performance, reduced risk of injury, and an all-around healthier, more effective training experience.

Strength coaches can seamlessly integrate The Launch Pad into existing training regimens to catalyze progress and safeguard athletes. Its intuitive design means there's virtually no learning curve, allowing for an immediate focus on maximizing gains and optimizing performance.

Want to see The Launch Pad in action?

Select a time and date, and we'll arrange to come to your facility for a live demonstration.

Join the elite programs already harnessing the power of The Launch Pad.

Your athletes deserve the best – give them The Launch Pad advantage!

Coaches Testimonials

★★★★★

“THE LAUNCH PAD HAS BEEN A TREMENDOUS BENEFIT TO OUR PROGRAM AS IT PROVIDES A MORE NATURAL SURFACE AREA FOR BARBELL AND DUMBBELL PRESSING. THIS PIECE OF EQUIPMENT HAS PROVIDED OUR ATHLETES WITH A MORE COMFORTABLE POSITION FOR THE SHOULDER CAPSULE DURING OUR TRAINING REGIMENS. OUR QUARTERBACKS SPECIFICALLY HAVE BENEFITED GREATLY FROM THIS PIECE OF EQUIPMENT DURING BOTH OFF-SEASON AND IN-SEASON TRAINING. THE ABILITY TO HAVE OUR ATHLETES PRESS MORE COMFORTABLY AND SAFELY MAKES THIS PIECE OF EQUIPMENT A MUST HAVE FOR ANY WEIGHT ROOM REGARDLESS OF AGE GROUP.”

- Josh Storms
Director of Strength & Conditioning at Florida State University 
★★★★★

“THE LAUNCH PAD PROVES INVALUABLE FOR COLLEGE ATHLETES SEEKING TO PRESS WITH PROPER MECHANICS TO REDUCE THE RISK OF SHOULDER INJURIES. IT POSITIONS ATHLETES OPTIMALLY WITHOUT THE NEED FOR CONSTANT SUPERVISION DURING EVERY REP. THIS TOOL HAS ASSISTED NUMEROUS ATHLETES IN EXECUTING PRESSES EVEN WHEN EXPERIENCING DISCOMFORT IN THEIR SHOULDERS. I INTEND TO CONTINUE UTILIZING THE LAUNCH PAD BOTH PERSONALLY AND WITH MY ATHLETES.”

- Christopher Campbell
Director of Strength & Conditioning at The University of Texas at El Paso.
★★★★★

“I'VE BEEN USING THE LAUNCH PAD FOR 10 WEEKS NOW AND I'VE BEEN BENCH PRESSING FOR 37 YEARS. AND THE LAST 10 WEEKS, AND IN PARTICULAR LAST THREE WEEKS OF BENCH PRESSING, DUMBBELL BENCH PRESSING, AND INCLINE BENCH PRESSING HAS BEEN THE BEST I'VE EVER HAD IN MY WHOLE LIFE WITH MY SHOULDER HEALTH WITH MY CHEST ACTIVATION WITH MY SHOULDER JOINT SAFETY AND IT'S JUST BEEN ABSOLUTELY BRILLIANT. EVERYBODY THE GYM ASKED ME ABOUT WHAT IT IS. I TELL THEM AND IT CLICKS STRAIGHT AWAY. THEY'RE TOO SCARED TO USE IT, CAUSE THE SCARY GUY AT THE BIG WEIGHTS IS USING IT BUT THEY ALL WANNA USE IT. IT HAS BEEN ABSOLUTELY BRILLIANT. MY SHOULDERS FEEL SO MUCH BETTER AND IT'S NOT JUST FOR THE BENCH PRESS. I USE IT FOR MY TRICEPS WORKING THING AROUND MY BACK, I'VE USED IT FOR SOME OF MY PULLING WORK AS WELL. I LOVE THE LAUNCH PAD. I THINK IT'S AN INVENTION THAT SHOULD HAVE BEEN MADE YEARS AGO. IT’S LONG OVERDUE AND THANK YOU SO MUCH ANDREW AND THE AMM TEAM FOR CREATING IT AND SENDING IT THIS WAY.”

- Damian Porter
Former NZ Special Forces Operator, Champion Natural Bodybuilder, Exercise Rehab Physiologist, and Strength Coach.
★★★★★

“I WANTED TO SHARE A PERSONAL STORY THAT I BELIEVE SPEAKS VOLUMES ABOUT THE LAUNCH PAD'S IMPACT ON MY TRAINING. AS SOMEONE WHO HAS BENCHED 672 LBS RAW, I AM NO STRANGER TO THE INTENSE STRAIN THIS CAN PLACE ON ONE’S BODY, PARTICULARLY THE SHOULDERS. BATTLING THROUGH SHOULDER PAIN AND SETBACKS HAS BECOME A PART OF MY JOURNEY. THERE WAS A TURNING POINT, HOWEVER, THAT I MUST ATTRIBUTE TO THE LAUNCH PAD. I VIVIDLY RECALL A SESSION WHERE EVERY FLAT BENCH ATTEMPT WAS MET WITH DISCOMFORT, A PAIN SHARP ENOUGH TO BRING ANY LIFTER TO A SOBERING HALT. IT WAS ONE OF THOSE DAYS THAT COULD MAKE OR BREAK THE RESOLVE OF EVEN THE MOST SEASONED ATHLETE. WITHOUT MISSING A BEAT, I SWITCHED TO USING THE LAUNCH PAD. THE DIFFERENCE WAS NIGHT AND DAY. THE ALIGNMENT IT ENCOURAGED TOOK THE PRESSURE OFF MY SHOULDERS, ALLOWING ME TO TRAIN EFFECTIVELY AND PAIN-FREE. IT'S NOT AN OVERSTATEMENT TO SAY THAT IT WAS TRANSFORMATIVE, ALLOWING ME TO CONTINUE PROGRESSING WHILE MAINTAINING THE INTEGRITY OF MY JOINT.”

- James Strickland
World Champion Powerlifter, Trainer, and Strength Coach.
★★★★★

"THE CONSTRUCTION AND DURABILITY OF THE LAUNCH PAD IS EXCELLENT, AS WELL AS THE SIMPLE ATTACHMENT TO ANY FLAT, INCLINE OR DECLINE BENCH. THE RANGE OF MOTION THAT THE LAUNCH PAD PROVIDES WHILE MAINTAINING STABILITY IS NOTICEABLE RIGHT AWAY. I’M ALSO A FAN OF THELOWER BACK SUPPORT THAT IT ALLOWS. WITH ALL THIS BEING SAID, I LOOK AT THE LAUNCH PAD AS AN OUTSTANDING ADDITION TO ANYONE’S UPPER BODY ANTERIOR AND POSTERIOR TRAINING TO ENHANCE SHOULDER HEALTH AND STABILITY. PERSONALLY, I’VE USED IT EXCLUSIVELY FOR BOTH ANTERIOR/POSTERIOR PRESSING/PULLING AND HAVE NOT YET RETURNED TO MORE TRADITIONAL EXERCISES WITHOUT THE LAUNCH PAD. IN A LARGE GROUP PROGRAM PROGRESSION FOR STRENGTH TRAINING, I WOULD MOST LIKELY INCORPORATE A FEW WEEKS USING THE LAUNCH PAD FOR ALL UPPER BODY PRESSING/PULLING AND THEN UTILIZE SIMILAR MOVEMENTS WITHOUT THE LAUNCH PAD. I BELIEVE THE PROGRAMMING OF THE LAUNCH PAD USE DOES NOT HAVE TO BE COMPLICATED BUT NEEDS TO BE CONSISTENT IN ORDER TO SEE BENEFITS FOR SHOULDER HEALTH (FLEXIBILITY/ STABILITY) AND STRENGTH ENHANCEMENT."

- Kevin Yoxall
Former Head Strength & Conditioning Coach - Dallas Renegades XFL Football Club & Auburn University.
★★★★★

“AS SOMEONE ALWAYS SEARCHING TO FIND THOSE 1% INCREASES IN PERFORMANCE, I CAN DEFINITELY SAY THAT THE LAUNCH PAD HAS HELPED ME IN THAT SEARCH. ANY TIME I FIND A PRODUCT THAT HELPS MY ATHLETES MOVE, FEEL, AND PERFORM BETTER, I’LL IMPLEMENT IT IMMEDIATELY, WHICH IS WHAT I’VE DONE WITH THE LAUNCH PAD. MY GUYS LOVE. I LOVE IT. CAN’T RECOMMEND IT MORE.”

- Jeff LoVecchio
Retired Pro Hockey Player, Owner of RIPT HOCKEY, Player Development & Strength Coach at TPH ST. Louis.
★★★★★

“THE LAUNCH PAD IS AN INCREDIBLE TRAINING TOOL NOT ONLY TO BOOST YOUR BENCH PRESS TECHNIQUE AND STRENGTH, BUT ALSO TO IMPROVE SHOULDER HEALTH AND POSTURE. I’VE USED IT MYSELF IN MY OWN TRAINING AND WITH MANY OF MY ATHLETES TO REINFORCE IDEAL SHOULDER POSITIONING, AND CHEST PRESS TECHNIQUE. DO YOURSELF A FAVOR AND GET THIS LAUNCHPAD IMMEDIATELY. YOUR BODY AND YOUR NUMBERS WILL THANK YOU.”

- Dr. Joel Seedman
PhD, CSCS, ACSM, USAW, FMS. Owner of Advanced Human Performance.
★★★★★

"MY BEST BENCH PRESS PRIOR TO A NERVE INJURY TO MY DORSAL SCAPULAR AND THORACODORSAL NERVES WAS 575LBS. AND OVER THE COURSE OF REHABILITATING THAT INJURY AND BUILDING MY STRENGTH BACK UP, I BECAME NO STRANGER TO THINKING OUTSIDE OF THE BOX AND EXPLORING ANY MODALITY THAT COULD BE POTENTIALLY BENEFICIAL. INSIDE OF THAT, SEARCH FOR MY OWN BETTERMENT, I STUMBLED UPON THE LAUNCH PAD. AND MY SITUATION WAS UNIQUE AND REQUIRED A MULTITUDE OF APPROACHES TO OVERCOME, I CAN ABSOLUTELY SAY THAT THE LAUNCH PAD PLAYED A ROLE IN NOT ONLY MY RECOVERY, BUT THE REBUILDING OF MY STRENGTH TO GET MY BENCH PRESS BACK INTO THE 500 POUND RANGE AND CONTINUE ON MY JOURNEY AS ONE OF THE BEST POWERLIFTERS IN THE WORLD. THIS IS AN INCREDIBLE TOOL FOR HEALTHY AND INJURED ATHLETE ALIKE, AND I WOULD ARGUE THAT ANYONE WHO PERFORMS UPPER BODY PRESSING EXERCISES, COULD BENEFIT FROM ITS IMPLEMENTATION."

- Joe Sullivan
World Champion Powerlifter, Strength & Conditioning Expert, World Class Trainer, and Strength Coach.
★★★★★

“THE LAUNCH PAD IS A MUST HAVE APPARATUS FOR ANYONE THAT PERFORMS THE BENCH PRESS!  THE LAUNCH PAD ALLOWS FOR PROPER SCAPULAR RETRACTION, GREATER MUSCLE RECRUITMENT, AND INCREASED POWER GENERATION.  THIS “BENCH FOR YOUR BENCH” WILL HELP YOU DEVELOP STRONG, HEALTHY, AND RESILIENT SHOULDERS.  I USE THE LAUNCH PAD EVERY TIME I BENCH PRESS!”

- Jon Bruney
Guinness World Record-Holding Strongman, Strength & Conditioning Expert, Best Selling Author, and World Class Trainer.